Oulton-Lee Research Ltd is an independent research consultancy with experience in conducting media research for published media, specifically magazines and newspapers.
Our personal attention and wide experience can help you from the point of defining your media research needs to implementing the final results.
We believe that sound information reduces risk as publishing companies plan their future strategy. Oulton-Lee Research seeks to understand each of its clients as a total operating unit and is committed to providing sound information cost-effectively.
Our services include:
Consultancy
Problem definition and custom-made media research solutions
Planning, moderating and analysing Focus Groups
Depth interviews – face to face or telephone
Questionnaire design
Postal, online and telephone CATI surveys
Statistical analysis
Detailed and comprehensive analysis of results
Interpretation of results
Report writing and presentations
Recommendations for future strategy
One of the media clients with whom we work on a regular basis is CPO.
"We have been using Oulton-Lee Research for many years now. During this time, we have greatly valued Sue’s analytical mind and clear thinking, as we have sought to switch from a piecemeal approach on promotional activities to a more rounded marketing approach on all our magazines.
This has been particularly valuable in the area of research to our existing, and/or potential readership. She is thoroughly professional in her approach, being prepared, and able, to disagree in a pleasant yet firm manner when required."
Paul Slide
Chief Executive, CPO
If you would like to discuss any media research needs you may have or to arrange an initial meeting, please contact Sue Garner.
