Oulton-Lee Research Ltd is an independent social and market research consultancy. We specialise in both qualitative and quantitative research. Although we have a wide range of clients, we tend to specialise in work among not-for-profit organisations and charities.
The types of projects we become involved in include providing information to meet needs in the following areas:
Customer/supporter profiling
Communication development strategies
Organisation perceptions and attitudes
New product development/innovation
Brand positioning and development
Customer satisfaction surveys
PR strategy
Understanding target markets
Organisation diversification
Motivations behind giving to charities
Issues of loyalty and values
Oulton-Lee Research provides general marketing consultancy as required but majors on research, both quantitative and qualitative.
Quantitative Research – the use of questionnaires to provide statistically valid numerical information. This research can either be done by post, web or telephone.
Statistical Analysis – interpreting data into meaningful, concise reports, focusing on strengths as well as highlighting potential weaknesses and potential areas for improvement.
Qualitative Research – the use of focus groups or depth interviews for gaining a deeper understanding of respondents’ motivations, attitudes and perceptions.
Presentations and recommendations for future strategy.
